{"id":780,"date":"2025-04-16T07:34:52","date_gmt":"2025-04-16T07:34:52","guid":{"rendered":"https:\/\/salesperity.com\/?p=780"},"modified":"2025-04-16T07:51:41","modified_gmt":"2025-04-16T07:51:41","slug":"how-sales-as-a-service-helps-small-companies-compete-with-the-big-players","status":"publish","type":"post","link":"https:\/\/salesperity.com\/bg\/how-sales-as-a-service-helps-small-companies-compete-with-the-big-players\/","title":{"rendered":"\u041a\u0430\u043a \u201eSales as a service\u201c \u043f\u043e\u043c\u0430\u0433\u0430 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0442\u0435\u0437\u0430\u0432\u0430\u0442 \u0441 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0438\u0433\u0440\u0430\u0447\u0438"},"content":{"rendered":"<p>\u0412 \u0434\u043d\u0435\u0448\u043d\u0430\u0442\u0430 \u0441\u0438\u043b\u043d\u043e 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\u043e\u0431\u043b\u0430\u0441\u0442\u0438, \u0432 \u043a\u043e\u0438\u0442\u043e \u0442\u043e\u0432\u0430 \u043d\u0435\u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u043e \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u0435 \u043a\u0430\u043f\u0430\u0446\u0438\u0442\u0435\u0442\u044a\u0442 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438. \u0414\u043e\u043a\u0430\u0442\u043e \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0442 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u0432 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0431\u0448\u0438\u0440\u043d\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u043e\u0442\u0434\u0435\u043b\u0438, \u043f\u043e-\u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0438\u0433\u0440\u0430\u0447\u0438 \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0441\u0435 \u0441\u0431\u043b\u044a\u0441\u043a\u0432\u0430\u0442 \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0438\u0433 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043a\u0430\u0434\u0440\u0438.<\/p>\n\n\n\n<p>\u0422\u0443\u043a \u0438\u0434\u0432\u0430 <strong>\u201e\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043a\u0430\u0442\u043e \u0443\u0441\u043b\u0443\u0433\u0430\u201c (Sales as a Service - SaaS)<\/strong> \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0434\u0435\u043b, \u043a\u043e\u0439\u0442\u043e \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0437\u0438\u0440\u0430 \u0434\u043e\u0441\u0442\u044a\u043f\u0430 \u0434\u043e \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0438 \u0431\u0443\u043a\u0432\u0430\u043b\u043d\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u0438\u0433\u0440\u0430\u0442\u0430 \u0437\u0430 \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u0438\u0442\u0435 \u043c\u0430\u043b\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0418\u0437\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0442\u0435\u0440\u0435\u043d\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435<\/strong><\/h2>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u0442\u0435 \u0441\u0438 \u043c\u0430\u043b\u043a\u0430 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\u043d\u0430\u0432\u043b\u0435\u0437\u0435 \u043d\u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u043f\u0430\u0437\u0430\u0440\u0438, \u043d\u043e \u043d\u044f\u043c\u0430 \u043e\u043f\u0438\u0442\u0430 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438\u0442\u0435 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0430 \u043c\u0440\u0435\u0436\u0430. \u0417\u0430 \u0442\u0435\u0437\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, SaaS \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0438\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0442\u0435\u0437\u0430\u0432\u0430\u0442 \u043d\u0430 \u0440\u0430\u0432\u043d\u0438 \u043d\u0430\u0447\u0430\u043b\u0430 \u0441 \u043c\u043d\u043e\u0433\u043e \u043f\u043e-\u0433\u043e\u043b\u0435\u043c\u0438 \u0438\u0433\u0440\u0430\u0447\u0438 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430.<\/p>\n\n\n\n<p><em>\u201e\u041a\u0430\u0442\u043e \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0449\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442, \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u044a\u0442\u0440\u0435\u0448\u0435\u043d \u0435\u043a\u0438\u043f \u043e\u0442 \u043e\u043f\u0438\u0442\u043d\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u0431\u0435\u0448\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0437\u0432\u044a\u043d \u043d\u0430\u0448\u0438\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0421 \u043d\u0430\u0448\u0438\u044f \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u0437\u0430 SaaS, \u043f\u043e\u043b\u0443\u0447\u0438\u0445\u043c\u0435 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438 \u0441 \u043d\u0430\u0434 \u0434\u0435\u0441\u0435\u0442\u0438\u043b\u0435\u0442\u0438\u0435 \u043e\u043f\u0438\u0442 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u0431\u0443\u043a\u0432\u0430\u043b\u043d\u043e \u043e\u0442\u0432\u043e\u0440\u0438\u0445\u0430 \u0432\u0440\u0430\u0442\u0438 \u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0437\u0430 \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0434\u0438 \u0441\u0430\u043c\u043e \u043c\u043e\u0436\u0435\u0445\u043c\u0435 \u0434\u0430 \u043c\u0435\u0447\u0442\u0430\u0435\u043c.\u201c<\/em> \u2014 CEO of a fintech startup<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0435\u0442 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0438\u0442\u043e \u201eSales as a service\u201c \u0434\u0430\u0432\u0430 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u0414\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u0435\u043b\u0438\u0442\u043d\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u0442\u0430\u043b\u0430\u043d\u0442\u0438 \u201e\u043f\u043e \u0437\u0430\u044f\u0432\u043a\u0430\u201c<\/strong><\/h3>\n\n\n\n<p>\u041c\u043e\u0436\u0435 \u0431\u0438 \u043d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0430 SaaS \u0437\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0435 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\u043f\u0440\u043e\u0437\u043e\u0440\u0446\u0438 \u043a\u044a\u043c \u043f\u0430\u0437\u0430\u0440\u0430, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0438\u0445\u0430 \u0438\u043c\u0430\u043b\u0438 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438 \u0434\u0430 \u0441\u044a\u0431\u0435\u0440\u0430\u0442 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u043d\u043e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0437\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430<\/strong><\/h3>\n\n\n\n<p>\u0423\u0441\u043f\u0435\u0448\u043d\u0438\u0442\u0435 B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0434\u044a\u043b\u0431\u043e\u043a\u043e\u0442\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430, \u0441 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0441\u0431\u043b\u044a\u0441\u043a\u0432\u0430\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435. \u0413\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0435\u043a\u0438\u043f\u0438 \u0437\u0430 \u0432\u0441\u044f\u043a\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0438\u043b\u0438 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0430 \u2014 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u043d\u0435 \u043c\u043e\u0433\u0430\u0442.<\/p>\n\n\n\n<p>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438 \u043d\u0430 SaaS \u0447\u0435\u0441\u0442\u043e \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430\u0442 \u0441 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438, \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043e\u0442 \u0442\u0435\u0437\u0438 \u0437\u043d\u0430\u043d\u0438\u044f, \u0431\u0435\u0437 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0435\u043a\u0438\u043f\u0438 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u043e. \u0422\u043e\u0432\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0437\u043d\u0430\u043d\u0438\u044f \u0437\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0430\u0442\u0430 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 \u0436\u0430\u0440\u0433\u043e\u043d \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0433\u0443\u043b\u0430\u0442\u043e\u0440\u043d\u0438\u0442\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u043e\u0437\u043d\u0430\u0442\u043e\u0441\u0442 \u0441 \u0431\u043e\u043b\u043a\u0438\u0442\u0435 \u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435<\/li>\n\n\n\n<li>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0442\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0438 \u0432 \u0441\u0435\u043a\u0442\u043e\u0440\u0430<\/li>\n\n\n\n<li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0435\u043d\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0441 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0432\u0437\u0435\u043c\u0430\u0449\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u0413\u043b\u043e\u0431\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435 \u0431\u0435\u0437 \u043d\u0443\u0436\u0434\u0430\u0442\u0430 \u043e\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435<\/strong><\/h3>\n\n\n\n<p>\u0420\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0442\u0435 \u043f\u0430\u0437\u0430\u0440\u0438 \u0435 \u043e\u0433\u0440\u043e\u043c\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0434\u043e\u0440\u0438 \u0437\u0430 \u0433\u043e\u043b\u0435\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0417\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0438, \u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u043f\u043e\u0447\u0442\u0438 \u043d\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e. \u0420\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435, \u043d\u0430\u0435\u043c\u0430\u043d\u0435 \u043d\u0430 \u043c\u0435\u0441\u0442\u043d\u0438 \u0435\u043a\u0438\u043f\u0438 \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430\u043d\u0435 \u043a\u044a\u043c \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0438 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u043d\u0435 \u043f\u043e \u0441\u0438\u043b\u0438\u0442\u0435 \u0438\u043c.<\/p>\n\n\n\n<p>Sales as a service \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0435\u043b\u0435\u0433\u0430\u043d\u0442\u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u041c\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438 \u043d\u0430 SaaS \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430\u0442 \u0441 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430 \u043c\u0440\u0435\u0436\u0430 \u043e\u0442 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442 \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u043f\u0430\u0437\u0430\u0440\u0438, \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043d\u0430 \u043c\u0435\u0441\u0442\u043d\u0438 \u0435\u0437\u0438\u0446\u0438 \u0438 \u0443\u043b\u0430\u0432\u044f\u0442 \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0438 \u043d\u044e\u0430\u043d\u0441\u0438. \u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0438 \u0434\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0422\u0435\u0441\u0442\u0432\u0430\u0442 \u043d\u043e\u0432\u0438 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438 \u043f\u0430\u0437\u0430\u0440\u0438 \u0441 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0435\u043d \u0440\u0438\u0441\u043a<\/li>\n\n\n\n<li>\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0431\u0435\u0437 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\u201eSales as a service\u201c \u043d\u0435 \u0435 \u0441\u0430\u043c\u043e \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0430 \u2014 \u0442\u044f \u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0441\u0432\u043e\u044f\u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0437\u0430 \u043c\u043d\u043e\u0433\u043e \u043c\u0430\u043b\u043a\u0438 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u0415\u0442\u043e \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043e\u0442 \u0440\u0435\u0430\u043b\u043d\u0438\u044f \u0441\u0432\u044f\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0411\u0438\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u043d \u0441\u0442\u0430\u0440\u0442\u044a\u043f \u043e\u0442 \u0421\u043e\u0444\u0438\u044f<\/strong> \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u043c\u043e\u0434\u0435\u043b\u0430 SaaS, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u043e\u043f\u0438\u0442\u043d\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0432 \u0437\u0434\u0440\u0430\u0432\u043d\u0438\u044f \u0441\u0435\u043a\u0442\u043e\u0440. \u0417\u0430 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u043e\u0442 \u0433\u043e\u0434\u0438\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0430 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438 \u0441 \u0442\u0440\u0438 \u043e\u0442 \u043f\u0435\u0442\u0442\u0435 \u043d\u0430\u0439-\u0433\u043e\u043b\u0435\u043c\u0438 \u0431\u043e\u043b\u043d\u0438\u0446\u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430, \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0430\u0439\u043a\u0438 \u0441\u0435 \u0441 \u043c\u0443\u043b\u0442\u0438\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438.<\/li>\n\n\n\n<li><strong>\u041c\u0430\u043b\u044a\u043a \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u043d\u043e \u043e\u0431\u043e\u0440\u0443\u0434\u0432\u0430\u043d\u0435<\/strong> \u0441\u0435 \u043f\u0430\u0440\u0442\u043d\u0438\u0440\u0430 \u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u043d\u0430 SaaS \u0443\u0441\u043b\u0443\u0433\u0438, \u0437\u0430 \u0434\u0430 \u0440\u0430\u0437\u0448\u0438\u0440\u0438 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0441\u0438 \u0432 \u0417\u0430\u043f\u0430\u0434\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430. \u0411\u0435\u0437 \u0434\u0430 \u043e\u0442\u0432\u0430\u0440\u044f \u043d\u0438\u0442\u043e \u0435\u0434\u0438\u043d \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u0435\u043d \u043e\u0444\u0438\u0441, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438 \u0438\u0437\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u0438 \u0441 215% \u0437\u0430 18 \u043c\u0435\u0441\u0435\u0446\u0430.<\/li>\n\n\n\n<li><strong>12-\u0447\u043b\u0435\u043d\u0435\u043d SaaS \u0435\u043a\u0438\u043f<\/strong> \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0432\u044a\u043d\u0448\u0435\u043d \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u0435\u043a\u0438\u043f, \u0437\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0434\u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u0417\u0430 \u0448\u0435\u0441\u0442 \u043c\u0435\u0441\u0435\u0446\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u0445\u0430 \u0442\u0440\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0430, \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0439\u043a\u0438 \u0433\u043e\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0441 70%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u043d \u043f\u043e\u0434\u0445\u043e\u0434 \u043a\u044a\u043c \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430\u0442\u0430 \u0432 \"Sales as a Service\"<\/strong><\/h2>\n\n\n\n<p>\u0417\u0430 \u0434\u0430 \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0430 \u043e\u0442 \u043c\u043e\u0434\u0435\u043b\u0430 SaaS, \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0442\u0440\u044f\u0431\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0436\u0434\u0430\u0442 \u043a\u044a\u043c \u0438\u0437\u0431\u043e\u0440\u0430 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430\u0442\u0430 \u0441\u0438 \u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 SaaS:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u0441 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0432 \u0432\u0430\u0448\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f<\/strong> - \u041e\u0431\u0449\u0430\u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043d\u0435 \u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u0430; \u0442\u044a\u0440\u0441\u0435\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438 \u0441 \u0434\u043e\u043a\u0430\u0437\u0430\u043d \u043e\u043f\u0438\u0442 \u0432\u044a\u0432 \u0432\u0430\u0448\u0438\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u0435\u043d \u0441\u0435\u043a\u0442\u043e\u0440.<\/li>\n\n\n\n<li><strong>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0432\u0440\u0435\u043c\u0435 \u0432 \u0432\u044a\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0430<\/strong> \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438\u0442\u0435 \u0432 SaaS \u0441\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u0442\u0435 \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u044f\u0442 \u043e\u0442 \u0437\u0430\u0434\u044a\u043b\u0431\u043e\u0447\u0435\u043d\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0443\u0441\u043b\u0443\u0433\u0430 \u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0437\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442.<\/li>\n\n\n\n<li><strong>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0435\u0442\u0435 \u044f\u0441\u043d\u0438 KPI \u0438 \u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u044f<\/strong> \u2013 \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u0442\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0446\u0435\u043b\u0438 \u0438 \u0441\u044a\u0437\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441 \u0437\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435.<\/li>\n\n\n\n<li><strong>\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u0439\u0442\u0435 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 SaaS \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u0438<\/strong> \u2013 \u041e\u0442\u043d\u0430\u0441\u044f\u0439\u0442\u0435 \u0441\u0435 \u043a\u044a\u043c \u0432\u044a\u043d\u0448\u043d\u0438\u0442\u0435 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u043a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u044f \u0435\u043a\u0438\u043f, \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0439\u0442\u0435 \u0433\u0438 \u0432 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0441\u0440\u0435\u0449\u0438 \u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u0439\u0442\u0435 \u0432\u0430\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f.<\/li>\n\n\n\n<li><strong>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442 \u043f\u043e\u0437\u043d\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438\u044f \u0441\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440<\/strong> \u2013 \u0414\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 SaaS \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0441 \u043c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430\u0442 \u0441 \u0446\u0435\u043d\u043d\u0438 \u043f\u0430\u0437\u0430\u0440\u043d\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f; \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0441\u0435 \u043e\u0442 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/h2>\n\n\n\n<p>\u0412 \u0441\u0432\u044f\u0442, \u0432 \u043a\u043e\u0439\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u0434\u0432\u0430 \u043e\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430 \u0431\u044a\u0440\u0437\u043e, \u0430 \u043d\u0435 \u043e\u0442 \u0447\u0438\u0441\u0442\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0440, \"Sales as a service\" \u0441\u0442\u0430\u0432\u0430 \u043c\u043e\u0449\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u0422\u043e\u0437\u0438 \u043c\u043e\u0434\u0435\u043b \u043d\u0435 \u0441\u0430\u043c\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435, \u043d\u043e \u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u043e \u043f\u043e\u043a\u0440\u0438\u0442\u0438\u0435, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u0441\u0430 \u0431\u0438\u043b\u0438 \u0437\u0430\u043f\u0430\u0437\u0435\u043d\u0438 \u0437\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u0427\u0440\u0435\u0437 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430 \u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438 \u043d\u0430 SaaS, \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u0438\u0442\u0435 \u043c\u0430\u043b\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0442\u0435\u0437\u0430\u0432\u0430\u0442 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043d\u0430 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\u0442\u043e \u0434\u0430\u0432\u0430 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u0447\u0440\u0435\u0437 \u0433\u044a\u0432\u043a\u0430\u0432\u043e\u0441\u0442, \u043a\u043e\u0435\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u043a\u0430\u0436\u0435 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0432 \u0431\u044a\u0440\u0437\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0449\u0430\u0442\u0430 \u0441\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u0440\u0435\u0434\u0430.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s highly competitive business environment, small and medium-sized enterprises (SMEs) often face the challenge of competing with large corporations that have massive resources. One of the key areas where this disparity is especially evident is sales capacity. 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